Its 1992, Common Sense album (Can I borrow a dollar) is making noise in the city streets of Chicago.
I jump on the Jeffery bus on 87th street, heading to the back of the bus to get a seat.As we are riding I noticed a guy staring in amaze at the this well-dressed man who was sitting in the back row.You can see the expression of the well-dressed man "like what is dude looking at me for".Then the man asked are you No Id he says yes!!The man gets up and shakes No ID hand and congratulates him on this work on Common Sense album, telling him the songs he likes and hopes he blows up in the music business.As the bus approach his stop, he pauses and ask "Why are you on the bus with an hot album out?.Everyone on the bus is in shock behind the question asked. No ID looks as if he just got punch in the face. He shakes it off and calmly says in due time. As I look back on this, I believe he was headed to the studio to put in some work.
No ID career has been quiet but solid in hip hop. He has produced for many megastar artist in the industry. He help Kayne West get in the music industry(production, relationship).But these last two tracks that he produced has shaken hip-hop. His music seems to bring the creativity and passion out of an artist.
In 2009 Jay-Z track called( D.O.A)(death of the auto-tune) came out when the whole industry jumped on the bandwagon of T-Pain who brought the sound back. Jay-Z spits fire over this beat as if he is trying to melt the auto-tune box letting everybody know its creative but ya"ll taking this too far.
Now in 2013, He does it again making music that now has shaking and rattle hip-hop. This time with the younger generation of hip-hop. A 7-minute track called( Control) Big Sean featuring Kendrick Lamar and Jay Electronica. Respectfully everybody holds their weight on this track but Kendrick verse stood out the most telling the not the industry but artist in the game by name. You betta step your bars up!!!!!Now an Executive with his equipment at Def Jam. Just imagine he sitting at his desk and an idea comes, He heads to the studio. After the music is made, he buttons up his shirt straighten out his tie. He heads back up stairs, staring out the window of his executive suite with more skills under his sleeves. We wondered whats next but we have No IDea.
